During the pre-opening period of a hotel
or in case the hotel is already in operation but needs a support in some
specific areas, Style Group provides the required assistance by offering
kind of Technical Assistance required by the hotel owner or even
the company managing it.
We offer our technical assistance in 2 ways, pending on
A) Signing a technical assistance contract where
following services will be offered against an agreed upon
1) Evaluate the property or the area
2) Highlight weakness and defects
3) Suggest solutions and ideas
4) Help people concerned to set time schedule and costs
involved in this respect.
5) Feasibility studies
6) The Style Hotels International Management pays
Usual visits to the site to ensure int. standard
A study to evaluate the hotel is also made. The Style Group
obtains information and provide discipline at the property
level to allow the Co. to put its strategies on how to handle
The above is offered against an agreed upon fee.
The following are the services offered by Style Group upon signing a management
I) All operational systems and manuals
II) F. F. & E. Planning
III) Sales and Marketing
Here below is a brief on each of the services above:
A) OPERATIONAL SYSTEMS AND MANUALS
Operational Systems and Manuals are the most important factor
that affects standards of services and considered to be the Know
How? for each area and department which solve almost all operational problems.
The manuals of the company are also designed to explain
the Style philosophy, ambition and method of operation both from a corporate
point of view and in respect of specific functional
areas such as food and beverage and in accommodation services, which are:
- Food & Beverage
- Rooms Division
- Sales & Marketing
- Personnel and Training
They also include the Job Description of the different positions
which are very important to be properly implemented to :
- Keeps standards.
- Sets responsibilities.
- Evaluates Staff.
B) F. F. & E. Budget
This abbreviation stands for Furniture, Fixtures and Equipment.
This budget is always required for replacement and
renovation for the property up-grading to ensure keeping
the hotel in shape and up to the standards required.
Meaning that this budget should be professionally done
according to the depreciation of F. F. & E. and this will
avoid of reaching a stage where the owner or the management Co. find the
hotel or property in a very bad condition or else will need major investment.
C) SALES & MARKETING
Style Group works with major corporations, travel agents,
Tour operators, individual, local and international embassies, etc.. and
steps are usually taken to increase the
number of travel agents
and attracting more top key accounts by participating in
all the international fairs which helps in managing our
business, provide better value to the guest.
Style uses its technology to beverage good prices and we
usually build up the hotel rates, up-date it regularly and
regular searches are conducted in the market to offer the
best to our clientele.
The Company also offers special packages promoting
local attractions as a way to reach active senior travelers.
Our hospitality system has several brands to offer more
special incentives also for senior travelers.
Needless to mention, the necessity of establishing the Sales
and Marketing Plan, which mainly includes:
a) Brief idea on the market supply and demand
b) Classify the plan according to the Year Calendar
c) Self objectives
d) Business trips plan
e) Advertising plan
f) Monthly action plan